Tuesday, April 3, 2007

Record Submissions Compete for ADDY Awards

Marketing & Design are key (I think) aspects to building a robust media industry in New Mexico -- and we're glad to see both an influx of companies in this space, and new, locally grown firms springing up. The ADDYs are a good barometer of activity here -- so it's great to see more creative work vying for attention.

From the NM Business Weekly (4/3/2007):

The New Mexico Advertising Federation recognized the best among the state's ad agencies recently with its annual ADDY Awards.

This year's ADDYs saw the highest number of submissions to date. Thirty-five firms as well as advertising students submitted 447 entries. A total of 51 Gold ADDYs were awarded in categories including print, television, radio, outdoor and Web and 84 Silver ADDYs were also awarded.

McKee Wallwork Cleveland picked up the most awards with 40, followed by 3 Advertising with 29 and Rick Johnson & Co. with 21. McKee won the Best of Show award for its invitation for the National Atomic Museum.

Two awards went to agencies under the Advertising Works category, which is based largely on measurable results. Rick Johnson & Co. won for its Roswell Mysteries campaign and Rome & Gold Creative accepted the award for its Fido Innovasic campaign.

Judge's Choice awards went to Esparza Advertising for Juan's Broken Taco direct mail piece and the Southwest Eyecare radio spot "Cheese Mess Carol," and to McKee Wallwork for its Blake's Lotaburger bag stuffers and the Taos Ski Valley print campaign.

Rick Johnson & Co. snagged a Judge's Award for the Roswell Mysteries poster campaign and the Duke City Shootout television spot.

Sally Adams, president of Clear Channel Outdoor, was given a Silver Medal Award in recognition of her more than 20 years of experience in, and commitment to, the field of advertising. And 770 KKOB-AM won the President's Award for its long-standing presence in the industry.

Ad professionals from outside markets judge the New Mexico ADDYs. This year's judges came from Atlanta, Boulder, Dallas, Salt Lake City and Durham, N.C.

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