Monday, May 12, 2008

Breaking Bad Renewed -- in New Mexico


AMCTV is doing some very cool things (among them, having Darren Aronofsky of Pi and Requiem for a Dream produce a new show involving the supernatural). Even cooler is that they've renewed Breaking Bad -- and intend to keep production here in New Mexico.

From AMC:
AMC announced yesterday that it will renew Breaking Bad for a second season.

"From critical praise to strong ratings and a devoted audience, Breaking Bad further reinforced AMC as a top producer of high-quality, distinctive television," said Charlie Collier, Executive Vice President and General Manager of AMC. "Breaking Bad is a powerful, intelligent and thought-provoking series that clearly resonated with viewers and critics alike. We're excited for a second season of Breaking Bad with new and provocative storylines that will delve deeper into the next chapter in the life of Walter White." The second season, unlike the first which ran a brief seven episodes due to the writer's strike, will consist of thirteen episodes, the same number as Mad Men's Season 1 and upcoming Season 2.
And from Futon Critic, which goes deep on details:
..."Vince, Mark and Bryan have raised the bar to a new level, and to see their efforts recognized with this pickup shows that great writing and great acting is really what it's all about," said Zack Van Amburg, co-president, programming and production, Sony Pictures Television.

To date, Breaking Bad has reached approximately 20 million total viewers and more than 14 million households on AMC. Overall, the series garnered a notable .90 HH rating and delivered 825,000 homes, increasing the network's 2007 primetime average by +4% and +5%, respectively.

Among the coveted 25-54 demo, all seven premiere episodes of Breaking Bad performed well: +36% stronger in both A25-54 (641,000) and M25-54 (379,000) viewers versus AMC's 2007 primetime performance.

Breaking Bad had immense appeal among Men and Adults 18-34. Delivery of M18-34 tripled AMC's 2007 primetime average by +116% and delivery among A18-34 increased by +86%.

The success of Breaking Bad, as well as other noteworthy AMC film titles, helped the network garner its most-watched quarter ever in total day, primetime, fringe and daytime across all key demo deliveries. Year over year, AMC's first quarter 2008 achieved a +4% delivery gain, and is ranked as a top 10 network among basic cable networks (#8) in primetime delivery of Men 25-54.
More details at: Futon Critic

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