Tuesday, May 20, 2008

Regal to Add 3D

From the New York Times (reported by Bloomberg)
Regal Plans to Add 3-D Movie Screens

The Regal Entertainment Group, the world’s largest cinema operator, has reached an agreement to equip 1,500 screens to show three-dimensional films.

The accord, with Real D, will allow Regal to show 3-D movies in most American markets, the company, based in Knoxville, Tenn., said in a statement on Tuesday.

Regal will install the technology once Digital Cinema Implementation Partners, a group of theater exhibitors, completes plans for an industry conversion to digital projectors.

Studios are producing more films in 3-D. DreamWorks Animation SKG and Walt Disney’s Pixar unit pledged to make 3-D versions of every film starting next year.

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