Thursday, September 4, 2008

Boom Touts Albuquerque Filmmaking

From the NM Business Weekly:

New Film Guide Touts Albuquerque to Production Companies

The film industry is booming in New Mexico, so it seems appropriate that a new guide to Albuquerque specifically for the film industry launched should carry the name “Boom.”

The publication, released the week of Aug. 29, was created by Miscellaneous Publications and will be published quarterly, said Missy Penor, publisher with Miscellaneous.

Penor said the idea came out of a conversation she had with Ann Lerner, director of the Albuquerque Film Office. Lerner told her she used “The District,” a Miscellaneous publication focused on downtown Albuquerque, in her recruitment efforts in Los Angeles.

Penor decided the company needed to do a guide specifically oriented to the film industry as a whole. (The cover features an illustration of a boom microphone to reinforce the idea.) She asked Lerner, other economic development officials and film industry professionals what they’d like to see.

“It’s two-fold,” Penor said. “We’re using it as a guide for people out in L.A. towards people who are currently here servicing the film industry.”

It’s also an economic development work to attract people in the industry to come here and open a branch of their business. Half the publication is guide that lists everything from costumes and construction to crafts services and grip companies. Companies pay a fee to be listed, based on the number of words.

The other half is a lifestyle magazine that helps people working on a production here to find restaurants, yoga studios and other attractions.

“We think we’ll service the industry in a way no one else is doing,” Penor said.

The first issue has an interview with Bryan Cranston, who is shooting the second season of “Breaking Bad” here, as well as restaurant and bar suggestions, a story on Los Poblanos and another on Location Manager Michael Dellheim...

More info at New Film Guide Touts Albuquerque to Production Companies
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