Monday, November 17, 2008

Production Central

From the NM Business Weekly...
Production Central ABQ
Hollywood vet wants to build state’s film industry, revitalize Downtown
New Mexico Business Weekly - by Megan Kamerick NMBW Staff

Rick Clemente moved to New Mexico from Los Angeles more than a year ago without any big plans.

That has since changed.

“By fall of last year, I was seriously looking to get involved,” he said. “I saw what was going on [in the film business] and I saw a clear need for a post-production and sound facility.”

Clemente opened Production Central ABQ in 2008 and has quickly established a niche in post-production. That’s everything that happens after the traveling circus of a film or television production is done shooting. It’s a big chunk of a production’s budget and government and industry officials say it’s what is necessary to keep more of the film industry’s dollars in the state and create permanent jobs.

Clemente and his wife settled in Corrales, where they met Ann Lerner, director of the city of Albuquerque’s film office. She told him the state production incentives also applied to post-production work. So he prepared to leverage his 30-plus years of production work into a new venture.

Production Central ABQ has snagged a number of clients, including the television series “Crash” and “Easy Money.” The company also was invited to bid on special effects work for the upcoming Jackie Chan production “The Spy Next Door.”

Located in the former Gorilla Tango space at 519 Central NW, the company has six editing suites, a screening room, a complete sound recording studio and color mastering capabilities. Clemente also opened Village Coffee Roasters in the ground-level space to provide his clients (and the Downtown crowd) with a steady stream of espresso. And he decided to jump into Production Central completely and build a comprehensive facility.

“I know you can’t take baby steps and expect to grow a business,” he said. “Almost all Hollywood people are interested in saving money. But they’re not interested in exposing themselves to risk.”

It’s important to have all those things in one place, said Lisa Strout, director of the New Mexico Film Office.

“It’s a good name and it’s kind of a hub because if you have to go to one person for color correction and another person for something else, [producers] will say ‘I’ll just go to L.A.,’” she said.

Productions like “Crash” have used the sound studio for additional dialog replacement work, which actors record during editing.

Dominc Garcia, who supervised the “Crash” sound editing sessions at Production Central, said Clemente is great to work with...

More at Production Central ABQ

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