Wednesday, May 27, 2009

Cinnafilm Signs With Arri!

Absolutely great news from our friends at Cinnafilm:

from the NM Business Weekly:
Cinnafilm lands deal with film-equipment giant
Engineering software firm Cinnafilm Inc. has signed a deal giving film-equipment giant ARRI worldwide rights to resell Cinnafilm’s image processing software.

Albuquerque-based Cinnafilm develops film and video post-production tools. The software ARRI will resell uses Cinnafilm’s video processing engine, called Pixel Strings.

The software suite has been renamed ARRI Relativity. The companies have set an invitation-only product launch event for June 2 in the Los Angeles area.

In a news release, privately held Cinnafilm described the deal as a “multiyear, multimillion-dollar” agreement. The company will provide ARRI with technical support and upgrades to the suite, while continuing to pursue independent research and development.

“Our agreement with ARRI is the culmination of over six years of hard work and dedication by a small group of exceptional people, and we’re honored to partner with an industry leader,” said Cinnafilm CEO Lance Maurer.

Germany-based ARRI’s history dates back to 1917. The company is involved in all aspects of the film industry, from manufacturing, production and visual effects to post-production, equipment rental and film and sound laboratory services. Its products include camera systems, studio lighting fixtures and digital imaging systems.

More coverage over on Studio Daily.

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