Thursday, August 13, 2009

Filmmakers Use Social Media to Promote; Distribute

The use of social media and techniques like Alternate Reality Games (ARGs) to promote and support the release of film continues to gain attention -- and may be becoming the norm.

New Mexico Women in Film will look at this during their next event, "Storytelling on the Web: Harnessing a World of Opportunities" on August 25th from 7-8:30 (networking from 6-7) at Albuquerque Academy's Simms Fine Arts Center. More info at:

The folks on What is Paul seem to be having a good time out near Las Vegas, NM judging by their Viral site. From Cinema Blend:

What is Paul? Viral Site Gets A Revamp
Wish you were on the set out in New Mexico, working with Simon Pegg, Nick Frost, Kristen Wiig, Bill Hader and more on Greg Mottola's Paul? Yeah, don't we all. Luckily this is one of those Hollywood sets where, like Edgar Wright did on the Scott Pilgrim shoot, video blogs are abundant to keep you in the loop.

The production site What Is Paul? recently got revamped, and is stuffed with videos from behind the scenes, from "facial toning sessions" to a Q&A with Pegg, Frost, Hader and more. There's a lot of videos to click through; check out one of them below, in which Pegg, Frost and Wiig seem a little punchy after a long night on the set in Las Vegas, New Mexico.

Meanwhile, the folks from Lonely Island who are in town prepping "MacGruber!" show their stuff on their MySpace blog and YouTube:

Finally, today's New York Times discusses the different approaches other filmmakers are using to actually release and distribute their content:
As Studios Cut Budgets, Indie Filmmakers Go Do-It-Yourself
Published: August 12, 2009

LOS ANGELES — Quentin Tarantino never had to go through this.
When “The Age of Stupid,” a climate change movie, “opens” across the United States in September, it will play on some 400 screens in a one-night event, with a video performance by Thom Yorke of Radiohead, all paid for by the filmmakers themselves and their backers. In Britain, meanwhile, the film has been showing via an Internet service that lets anyone pay to license a copy, set up a screening and keep the profit.

The glory days of independent film, when hot young directors like Steven Soderbergh and Mr. Tarantino had studio executives tangled in fierce bidding wars at Sundance and other celebrity-studded festivals, are now barely a speck in the rearview mirror. And something new, something much odder, has taken their place.

Here is how it used to work: aspiring filmmakers playing the cool auteur in hopes of attracting the eye of a Hollywood power broker.

Here is the new way: filmmakers doing it themselves — paying for their own distribution, marketing films through social networking sites and Twitter blasts, putting their work up free on the Web to build a reputation, cozying up to concierges at luxury hotels in film festival cities to get them to whisper into the right ears...

More at: As Studios Cut Budgets, Indie Filmmakers Go Do-It-Yourself

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