Thursday, September 10, 2009

Cinnafilm & Arri @ IBC


CINNAFILM and ARRI Partner to Showcase Latest Innovations in Film and Video Post Production Technology at IBC 2009

Highlights Will Include A Look At Cinnafilm’s Pixel Strings GPU-Based Parallel Processing Software Engine – Featured in the ARRI Relativity Software Solution – and New ‘Clean Module’


Albuquerque, September 8, 2009 – Cinnafilm, Inc., the software engineering developer of advanced GPU-based film and video post production tools, announced the details of its IBC 2009 presence – the leading international forum for the electronic media industry (September 11 – 15, at RAI Amsterdam). Cinnafilm CEO Lance Maurer will be at the convention with partner ARRI, the professional motion equipment world leader, showcasing at its booth the latest versions of Cinnafilm’s high-performance image processing technology tools found in ARRI Relativity™ (Relativity™).


Relativity, the groundbreaking modular suite of software tools developed by Cinnafilm, leverages its Pixel Strings™ technology, the first software engine to harness the potential of GPU-based parallel processing for motion estimation and spatial-temporal image filtering. The software provides unprecedented levels of power and performance for professional-grade format conversion, retiming, film simulation, degraining and texture control. With Relativity users can instantly visualize, lengthen or shorten a clip, change its delivery standard, change the frame rate, add believable film simulation effects — all without rendering. [Editors’ Note: In May, Cinnafilm signed a multi-year, multi-million dollar global reseller agreement with ARRI, giving the company worldwide rights to market and resell ARRI Relativity™, formerly known as Cinnafilm Dark Energy™. Press release details on the agreement are available at: http://tinyurl.com/lfa6bl]


Maurer will also help introduce its new Relativity Clean module, originally shown at NAB and developed in association with Digital Film Central Inc., a recognized leader in image optimization. The Clean module is a “first-pass” treatment for the removal of fine dust, fibers and scratches from scanned film images. It harnesses the blazing speed of the Pixel Strings™ technology to efficiently restore images by addressing particles and artifacts that typically make up 90% of image defects. A typical 20-minute reel of 2K footage can be processed in less than 40 minutes.


According to Maurer, in addition to the new Clean Module, ARRI Relativity now features additional refinements for improved productivity and performance. “ARRI Relativity is a ‘Swiss army knife’ for format conversions and restoration and the first marketable software suite to build on our Pixel Strings, GPU-based motion estimation engine technology,” said Maurer. “Relativity provides real-world solutions for both Digital Intermediate and broadcast file-based work flow, and is already in use at prominent facilities in Los Angeles, New York, Vancouver and Germany. At IBC, I’m looking forward to showing European creative professionals the latest enhancements we’ve developed for Relativity and future Cinnafilm technology developments.”


More details at the Digital Content Producer blog.

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