Wednesday, June 16, 2010

E3 Sees 3D (in addition to games)

The big E3 ( entertainment tech industry conference is still going on -- but there's a lot of content that's come out already.

In addition to the game content that's really at its core (I'd probably hit for a roundup -- and as a starting point for more on Microsoft's Kinect (formerly Natal)), there's a lot on the new displays that will probably drive the need for some more 3D content.

From the LA Times:

E3: Nintendo strikes deals with three studios for 3-D movies on upcoming 3DS hand-held console

Nintendo gave Sony Corp. a poke in the eye Tuesday morning by announcing an agreement with Warner Bros., Walt Disney Co. and DreamWorks to deliver stereoscopic 3-D movies to Nintendo's upcoming 3DS hand-held console.

The Japanese game company did not list movie titles, but a demo of the console showed a trailer of Disney's "Tangled," which was an adaptation of Rapunzel. "Tangled" is set for theatrical release Nov. 24.

Nintendo said it expected to ship the 3DS sometime during its current fiscal year, ending March 31, 2011, but Nintendo President Satoru Iwata declined to say whether the console would be on store shelves in time for the Christmas holidays...

More at:


E3: Sony pushes 3-D future for video games

3DEE3 Sony Corp. is taking Hollywood's 3-D mania to the video game world.

At a news conference Tuesday, the first day of the video game industry's annual E3 conference, Sony executives hyped the ability of their PlayStation 3 console to display video games in stereoscopic 3-D, the same technology that has become the hottest thing in the movie industry this year.

"A decade from now, when we look back at 2010, it will most likely be remembered as the year that Sony brought authentic 3-D to the video game industry," boasted Kaz Hirai, chief executive of Sony Computer Entertainment...
More at

It seems clear though that the worlds of games and movies are continuing to merge, with the display systems most people will have capable of playing traditional TV, movies, web, social media and game content -- if not right now in the very near future. Thinking about whether what you're producing can play in these different dimensions has never been more important.


No comments: